Entrepreneurs aren’t just passionate about their companies, they’re passionate about making the world a better place.
Doing well by doing good is second nature to many entrepreneurs, especially women, according to 2013 U.S. Trust’s Insights on Wealth and Worth. Successful women are more likely than successful men to own a business so they can pursue a personal passion and to make a positive impact on the world. Here are just four ways one woman is making a difference.
- Products and services
Using essential oils and plant fibers, Kari Warberg Block developed the first natural pest prevention product safeguarding the earth from poisonous pesticides. EarthKind’s mission is to reduce people’s reliance on toxic pest control products, from the 90% it is today, down to 50% by 2020.
- Responsible production
When Warberg Block’s biggest customers became big box stores, she moved the EarthKind manufacturing plant from North Dakota to North Carolina to reduce the carbon footprint of shipping her products. The company also uses Just-In-Time (JIT) Manufacturing, minimizing defects in the manufacturing process and reducing Work-In-Process (WIP) and changeovers. Packaging is designed to minimize waste. EarthKind’s manufacturing footprint is 98% carbon-free.
- Committed to employees
Warberg Block strives to maintain a 20% handicapped workforce and provides excellent benefits, including work-from-home flexibility and policies that allow infants in the workplace. These measures mean that EarthKind is more than kind to our planet—they’re kind to people, too.
- Build skills, expand networks while doing good
Warberg Block also finds it rewarding to contribute to her community by serving on a nonprofit board. She’s on the board of the National Women’s Business Council Board, where her experience as an entrepreneur can help others while building her own leadership skills. By bringing her passion into the local economy, she has the power to influence and inspire a new generation of entrepreneurs like herself.
How do you make a difference? Join the conversation on Twitter: @myturnstone + @Ventureneer