The four themes
Passion is at the core of an entrepreneur’s business. This passion, whatever it may be — passion for community, revenue or environment — becomes the heart of the business.
Personality is key for startups. For many entrepreneurs, this exhibits itself in the curation of unique items for their space: reclaimed or repurposed wood, rich materials and commissioned artwork. Feeling comfortable in the workplace is the first step to being engaged and productive.
Agility is critical for the fast exchange of ideas, strategy pivots and action items — all directly impacting business results. It’s also important for the physical space to remain agile and allow for workers to move between standing height tables, traditional desks and lounge settings to maximize collaboration and ideation.
Authenticity celebrates each person and the diversity they bring to the team. The freedom to truly be yourself without compromise is the holy grail of the entrepreneurial ecosystem.