Companies of all sizes are on a mission to create exciting, authentic environments that communicate a sense of personality, passion and self-expression. They’re looking to enable and sustain the kind of agility that makes quick pivots and the constant flow of ideas possible. When these flow together in equal measure, what results is something we’re calling startup culture.
For the past year, turnstone researchers, in partnership with Steelcase WorkSpace Futures researchers, traveled the U.S. to spend time with founders of small companies (entrepreneurs) to learn about what they value, how they do business, how they craft their teams, and perhaps most interestingly, how they foster a culture that produces engaged employees and attracts and retains talent.
Last summer, we began a second phase of research on intrapreneurs. Intrapreneurs are the disruptive, boundary-pushing innovators in leading organizations. These people work around and among layers of policies and legal structures on highly confidential projects, bringing an entrepreneurial spirit to the large companies in which they work.