Startup Culture

Companies of all sizes are on a mission to create exciting, authentic environments that communicate a sense of personality, passion and self-expression. They’re looking to enable and sustain the kind of agility that makes quick pivots and the constant flow of ideas possible. When these flow together in equal measure, what results is something we’re calling startup culture.

For the past year, turnstone researchers, in partnership with Steelcase WorkSpace Futures researchers, traveled the U.S. to spend time with founders of small companies (entrepreneurs) to learn about what they value, how they do business, how they craft their teams, and perhaps most interestingly, how they foster a culture that produces engaged employees and attracts and retains talent.

Last summer, we began a second phase of research on intrapreneurs. Intrapreneurs are the disruptive, boundary-pushing innovators in leading organizations. These people work around and among layers of policies and legal structures on highly confidential projects, bringing an entrepreneurial spirit to the large companies in which they work.

Startup Culture

Four Key Themes

Passion is at the core of an entrepreneur’s business. This passion, whatever it may be—passion for community, revenue or environment becomes the heart of the business.
Personality is key for startups. For many entrepreneurs, this exhibits itself in the curation of unique items for their space: reclaimed or repurposed wood, rich materials and commissioned artwork. Feeling comfortable in the workplace is the first step to being engaged and productive, two things that spur forward movement for the company.
Agility is about physical space (spaces to move between standing height tables, traditional desks and lounge settings) and a flexible environment that supports the fast exchange of ideas, strategy and action items, directly impacting business results.
The freedom to truly be yourself without compromise is the holy grail of the entrepreneurial ecosystem. Authenticity celebrates each person and the diversity they bring to the team.

Two Ecosystems

Entrepreneurs everywhere recognize that vibrant culture is driven by passion, personality, agility and authenticity. They thoughtfully fuel each of these themes to define their companies and accelerate business results.

Intrapreneurs bring the entrepreneurial spirit and startup culture to life in as innovation leaders or space innovators. With passion and determination, they leverage their roles and ecosystems to drive disruption and push boundaries inside established, legacy companies.

intrapreneurial ecosystem startup culture

360 Magazine, turnstone Edition

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